From the onset, our goal was not only to create beautiful, cruelty-free products and build a vegan brand, but also to contribute meaningfully to our local community and the world at large.
That’s why we do business according to the following core principles/guidelines:
We believe that beauty can and will save the world. Therefore, we are passionate about designing stylish and sustainable products, ensuring the they are not harming people, the environment or the animals we share our planet with.
We firmly maintain that no animal’s life should be taken for the sake of fashion. We will never use materials sourced via the exploitation and killing of animals. All YISHENG products are absolutely cruelty-free!
We are committed to actively contributing to impactful, concrete animal protection and rescue projects with every sale of our products and keeping supporters informed about how these donations are put to effective and meaningful use.
We are deeply invested in speaking out against violence and injustice in all its forms while also encouraging our consumers to support causes that they feel passionate about.
We believe in building a committed, professional staff and helping foster a global community interested in beauty and a conscious way of living.
We are convinced that everyone can make a meaningful difference and that organizations and business can (and should) contribute to making the world better for all living beings.
